Joseph Joseph __________________________________________________________________________________________________
... it ’ s about taking the time to ensure we are true to what we stand for
materials to extend the life of the product through spare parts . We can design all of these into the products we develop , and we work hard to maintain that . We want to make sure that our work is credible , and we can build it into our product development strategy going forward ,” he shares .
Industry-leading creativity
Richard believes that as customers increase their awareness regarding ethics and the impact of the products they purchase on the environment , companies need to work harder to maintain their trust . “ We are asking them to spend their hard-earned cash on us over our competitors , and so it ’ s crucial that we deliver on promises of a reliable product from start to finish ; that ’ s how we build loyalty , and brand equity . We don ’ t get it right all the time , but it ’ s about taking the time to ensure we are true to what we stand for .”
It is clear that Richard and Anthony believe in industry-leading creativity , and it is that level of innovation that will keep Joseph Joseph a household name for many years to come . “ Even if there are aspects that we know we can improve on , we are so ready to take on those challenges . There are so many categories that we are not in yet where functionality is key . In the next few years , customers can look forward to new launches . We don ’ t do anything with a battery or plug at the moment , for example , which is an area we are keen to explore . So , watch this space – Joseph Joseph has some exciting ventures on the way ,” Richard concludes . As industrial designers and excellent problem solvers , the Joseph brothers are determined to maintain their vision to take the mundane and make it extraordinary . ■
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