Retail Merchandiser Volume 63, Issue 4 | Page 34

Exclusive Feature ______________________________________________________________________________________________

Refreshing customer relationships

Provider of quality office solutions , Viking delivers ergonomic supplies across Europe

The way we work has changed significantly throughout the years , with many working from home . Aware of this shift , leading expert in workplace solutions , Viking Office UK Ltd , has been a key innovator in office supplies and stationery . The company aims to provide its customers with improved work environments , whether working from home or the office . Before establishing its presence in the new landscape of hybrid working , Viking assisted companies in their adjustment from paper to computer in the 1990s , operating under the name Viking Direct in Europe . Simon Allan-Brooks , Managing Director UK and Ireland , explains the vast history of the company and how its work has evolved through the years .

“ Viking UK is part of a larger European group of companies which operates across eight countries : Ireland , Germany , Austria , Switzerland , the Netherlands , Belgium , Luxembourg , and the UK . The UK division is the oldest of the group and was established in 1990 , by the American brand , Viking Direct , as part of its European growth strategy . Since its inception , Viking has significantly grown through mergers and acquisitions . We merged with the French stationery organisation , Gilbert , as well as with another US company named Office Depot . Subsequently , we adopted Office Depot as our main brand , changing the name from Viking to Office Depot . We were then owned by a European private equity ( PE ) house that retained the Office Depot brand for Europe .
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