_____________________________________________________________________________________________ Customer service
Immersive experiences are popping up everywhere . From clothing try-ons to 360-degree viewings from online car dealerships and property sites or apps , there ’ s already plenty of AR and VR integrated into retail sites and apps . With these technologies rapidly developing , we should expect to see more of these features pushing the boundaries and starting to showcase products and entire brands in virtual reality settings . We ’ re seeing new developments with this type of technology every day , so it ’ s difficult to say where it could end up even just in the next six months of 2023 . It could benefit customer support staff training , create better customer experiences , and improve satisfaction – the boundaries of it could be endless .
Finally , retailers can ’ t overlook the influence of inflation on their businesses and customer behaviors . Customer spending on nonessential items has already taken a dip , and finding new ways to keep them engaged during this time will be a challenge . To counter this , we ’ re likely to see more creative marking campaigns launched that focus less on spending and more on the brand so that when customers can spare their cash for non-essential spending again , they ’ re already aware of which businesses they want to support . Whether your customers respond best to email marketing or social media , you ’ ll need to think about how to keep their attention during this difficult financial period without doing any damage to your own profits . ■
Rob Mead www . gnatta . com
Rob Mead is Head of Strategic Marketing at Gnatta . Revolutionize your customer service with Gnatta ’ s modern helpdesk solution . Say goodbye to traditional ticketing systems and instead say hello to a comprehensive view of your customers and enhance productivity with customization tools and round-the-clock support from its UK-based team .
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