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Planning
A robust strategy for present and future
Fighting inflation and , indeed , staying afloat while the markets demonstrate significant turbulence means delivering better value to customers . A business backed by algorithmic retailing techniques can access that value more easily and with more agility than those entirely reliant on the human factor , making fewer costly mistakes thanks to a robust ability to test and refine strategic shifts before they are implemented . Without the aid of algorithmic AI , revising pricing strategies is a resource-heavy task that ’ s fraught with risk ; with AR on board , it ’ s a straightforward procedure .
Once the current inflation crisis has subsided , retailers that have retooled
and refocused their strategic outlook will emerge healthier than ever , ready to form new strategies and make the most of a healthier market . And if the graph happens to spike once more , they ’ ll be well placed to keep costs low where it counts and drive competitive advantage . ■
For a list of the sources used in this article , please contact the editor .
Edward Betts www . retailexpress . com
Edward Betts is General Manager - Retail Lead Europe , Retail Express , a leading provider of merchandising solutions and services for retail , wholesale , and consumer packaged goods ( CPG ) manufacturers . It uses its deep industry understanding and expertise to provide business solutions that meet the evolving needs of merchandising and category management departments delivering improved productivity and enhanced financial results . Through its AI-powered end-to-end Intelligent Merchandising™ solution , Retail Express addresses the complex problems of advertising , marketing , promotions and pricing in retail , providing one version of the truth across the organization and departments .
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