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Interview not appear to be affecting the affluent , with over two thirds of high-net-worth individuals in Europe expecting to see their disposable income rise this year .
The report also reveals the importance of brand ethics to HNWIs across the globe when making luxury purchases . An incredible 80 percent of global high-net-worth individuals surveyed stated that they would pay more for a product or service that was provided by a sustainable brand . This is further supported by the fact that almost half of global millionaires plan to make second hand purchases in the next year as opposed to buying new .
We also revealed the growing importance of TikTok within the luxury retail sector with 26 percent of global millionaires using the platform as an inspiration medium for luxury buying . The report goes into further detail on these findings as well as revealing a great deal more across key luxury sectors and can be purchased from the Agility , Research and Strategy website .
Does the ‘ millionaire mindset ’ differ across the globe ? While there are some local nuances and differences within the HNI community across markets , as we have seen from the HNI report , there are also many commonalities in their views around luxury brands and the lifestyle they embrace . ■
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