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Amrita Banta of Agility , Research & Strategy shares insights into the current state of the luxury retail sector

Can we start with an introduction to you , your career and how you came to be MD at Agility , Research & Strategy ? In the last 25 years , I have carried out over 500 consulting engagements across various industry verticals , helping grow and develop premium businesses . As a true expert on global affluent consumers , I have a deep understanding of how to market to this coveted segment across Asia and around the world .

What aspect of the business do you enjoy the most and why ? My favourite aspects of the business are thought leadership and getting to share insights with C- level executives across some of the world ’ s most exciting premium brands . I ’ m also able to work across a real variety of categories , such as travel , wealth management , luxury retail , fashion , beauty , luxury auto , and wine and alcohol .

What are the biggest changes you have seen in luxury retail in recent years ? There have been a great number of changes in luxury retail in recent years , particularly in terms of digital transformation , personalization , sustainability and experiential retail .

Digital transformation was largely accelerated by limitations imposed during Covid , which led luxury retailers to embrace e-commerce , expand their online presence and create immersive digital experiences to cater to tech-savvy customers .

Personalization has similarly been a big development , with brands prioritizing personalized experiences by leveraging customer data to offer tailored recommendations , exclusive offers , and bespoke products or ( VVIP / VIP ) services .

As with so many industries , luxury retail has experienced a growing emphasis on sustainability , with brands adopting

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