We began Joseph Joseph with the aim of revolutionizing tasks in the home and making the everyday more efficient
truly comes through in the originality of a Joseph Joseph product . Richard highlights that the innovation that separates the company ’ s kitchenware is intended to disrupt a highly saturated market . “ In the early days , it was about having a small collection of products we thought were cool , but we had to work through a ton of trial-and-error phases . We decided early on that functionality would always be at the heart of everything we did . We began Joseph Joseph with the aim of revolutionizing tasks in the home and making the everyday more efficient . We then came up with a glass chopping board as part of a collection that actually did really well , and that ’ s how we focused on kitchenware . Even though we aren ’ t die-hard cooks , we love the potential in items that people use every day .”
Ethically engineered products
The brothers look beyond the obvious for inspiration and are passionate about devising solutions that work beautifully and are long lasting . Whether it involves preparing a meal , organizing the kitchen , doing the laundry or dealing with waste , every product is designed to make daily life easier . “ You will never find us going into categories like tabletops , bowls , plates and forks because we don ’ t know how to improve those items , but give us a toilet brush , or a draining board , and we will take on that challenge . We love those sorts of products ,” he shares .
Now , the business has built a reputation for quality items with a dependable lifespan , but there ’ s even more to it . Another aspect to the company ’ s uniqueness is its operational transparency . Joseph Joseph has partnered with organizations like Sedex to demonstrate its commitment to sustainable supply chain solutions . “ We want to make sure we deliver on our promises , which is why it ’ s important for us to partner with people like Sedex to help us improve as an organization . We want to help our manufacturing partners be better to give consumers confidence that we provide ethically engineered products .
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