Retail Merchandiser Volume 63, Issue 3 Volume 63, Issue 3 | Page 32

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Cover Story _____________________________________________________________________________________________________
From farm to fork
He continues : “ As we operate as a family of companies , each one has unique capabilities , but can often help or contribute to the rest of them . We share stock , for example , as we have a vast network of warehouses within close proximity , which enables us to source products quickly from within the family .”
" True to our customer obsession , our integrated and expansive network of bestin-class fresh food distributors allows us to respond quickly and efficiently to their everchanging needs ,” adds Bobby Grinstead , VP of Procurement at FreshEdge . “ Our value proposition is rooted in the freshest and highest quality products for each customer ’ s
needs with industry leading service .” Ross not only has a passion for quality produce , but a genuine appreciation of the
farmers and growers at the very bottom of the supply chain . “ I grew up in Southwest
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Michigan and I ’ ve been around agriculture for my entire life ,” he recalls . “ It ’ s fascinating to see everything that goes into the growing process – from dirt to dinner table – and the love that everyone has in this industry .
“ You must love this industry if you ’ re part of it , as you often need to find ways to maintain operations through various market conditions . That ’ s why our industry is so flexible and adaptable , as we ’ re accustomed to shortages and delays due to adverse weather . That ’ s the kind of thing we deal with all the time ; it ’ s just part of our daily lives now .
“ This year especially , we are closely monitoring costs for the farms , as many
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