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Brands

How brands can battle inflation with revenue growth management .

By Julie Oxner

lower profitability and requiring alternate cost-cutting measures . Revenue Growth Management ( RGM ) is a critical strategy in the cost reduction and profitability journey .

Besides inflation , RGM provides holistic capabilities to address other factors at play . The retail business is more complex due to an omnichannel focus . With the acceleration of e-commerce , Retail Media Networks are exploding , and retailers are demanding higher levels of investments and resources from brands to support their e-commerce growth , resulting in more competition for investment dollars . Price , trade and mix are interdependent , and each can have a significant impact on the other . RGM has five pillars : pricing , promotion effectiveness , mix management , trade architecture , and innovation using an RGM lens . To fully optimize revenue and profitability , capabilities

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