Retail Merchandiser Volume 63, Issue 2 Volume 63, Issue 2 | Page 82

With over 120 years of experience , ScS Group ( ScS ) is truly one of the UK ’ s leading furniture and flooring specialists . The vast majority of the UK ’ s population know the brand as an iconic household name , famed for its high-quality , whilst fairly-priced , sofas and arm chairs . However , in catching up with Steve Carson , Chief Executive Officer , for the first time since 2021 , Retail Merchandiser learns how he and his team are bringing ScS into the future , and reminding the public of everything else that it has to offer .

“ Over the last couple of years , we ’ ve been implementing a new strategy that ’ s touched upon a number of the company ’ s vitals ,” Steve starts . “ We ’ ve opened two more traditional locations in Swindon and York , bringing our count to 100 , as well as three concept stores . We refitted the three outlets to modernize their look and feel , and are delighted with the outcome , and how they ’ re subsequently operating . The stores , and their image , have always been an important factor to ScS , and we ’ re going to continue renovating two branches per month until our year end in July .
“ We have also created a digital hub located above one of the stores in Coventry , for our digital team . We figured that way , they have more opportunities to interact with the people selling the products , and those who are buying them , to support their decision making on the ecommerce platforms . In furthering our digital presence , we have also brought in a range of new , exclusive-to-online products .
“ We have introduced a number of new brands , including our most recent partnership with Ideal Home ,” he continues . “ They have over 90 percent brand recognition , as one
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