Retail Merchandiser Volume 63, Issue 2 Volume 63, Issue 2 | Page 77

Smart Garden Products
Jonathan Stobart , Founder and Managing Director strategy , which would prioritize garden centers in particular . Secondly , to substantially broaden our portfolio of product groups . As testament to this , over the last ten years we have gone from being a £ 10-million business to a £ 100-million , product-group enterprise . We own our own brands so the brand equity remains within the company , while aiming for comprehensive listings for all our product groups with major customers . Every year , we look to introduce new groups , whether through organic growth or acquisitions .”
Today , solar remains SGP ’ s king category , representing around 35 percent of the company ’ s trade . “ We only look to introduce new product groups where we have core
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