Cover Story
Our mission is to become a one-stop-shop for everything relating to gems , jewelry , and watches
Online treasure trove
However , the organization ’ s latest venture is the launch of JTV ’ s sister company , Jedora , an online jewelry marketplace , which brings numerous brands , designers , and worldclass manufacturers together in a single market . “ Our mission is to become a onestop-shop for everything relating to gems , jewelry , and watches ,” Tim explains . “ It plays into our overall mission to open the world of jewelry and gemstones to everybody , by bringing value at every single price point for each form of jewelry . Jedora offers everything from bridal and fashion fine jewelry , watches , and loose gemstones to lab-grown diamonds , and gemology tools .”
He adds : “ Our vendors are really excited about having their products available on Jedora and we are equally excited to be able to feature them , as it enables us to offer more merchandise than we would ever be able to purchase outright . What I mean by that is , as a small privately-owned company , it ’ s unlikely that we would ever be able to invest in halfa-billion dollars ’ worth of stock , but through marketplace technology , we were able to do
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