Cover Story
jewel
The
in the industry crown
How JTV is revolutionizing the industry to bring jewelry to the masses
Whether earrings , a watch , a necklace , or a bracelet , jewelry is not only an accessory ; it allows people to wear sentimental items , to express their personality , or to appreciate their culture , heritage , or religion . “ Personally , one of my most cherished , favorite possessions is a small bracelet that was given to me by a friend of mine who uncovered it during an archeological dig in the old land of Canaan ,” begins Tim Matthews , President and CEO of JTV ( Jewelry Television ). “ It is estimated to be 3000 years old ! It ’ s fascinating to think that people were using metals and natural materials to adorn and decorate themselves at that time .”
So , it is unsurprising then , that “ there has been continual growth in the jewelry industry ever since , and it isn ’ t slowing down anytime soon !” Tim explains . “ The jewelry sector has played an important role in the overall growth of the US economy too , and despite life ’ s ups and downs , interest in jewelry remains consistent ; it is part of our human fabric , and something to enjoy and visually appreciate .”
Building on and learning from this historic legacy , JTV is one of the largest jewelry retailers in the US and is preparing to celebrate its 30 th anniversary in October 2023 . With a vision to open the world of jewelry and gemstones to everyone , the business has concentrated on further expansion over the last three years , in terms of both product offering and international presence . Having joined JTV in 2008 after his initial , 25-yearlong career in law , Tim has witnessed the company ’ s growth
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