Joseph Joseph we thought were cool , but we had to work through a ton of trial-and-error phases . We decided early on that functionality would always be at the heart of everything we did . We began Joseph Joseph with the aim of revolutionizing tasks in the home and making the everyday more efficient . We then came up with a glass chopping board as part of a collection that actually did really well , and that ’ s how we focused on kitchenware . Even though we aren ’ t die-hard cooks , we love the potential in items that people use every day .”
The brothers look beyond the obvious for inspiration and are passionate about devising solutions that work beautifully and
We began Joseph Joseph with the aim of revolutionizing tasks in the home and making the everyday more efficient
are long lasting . Whether it involves preparing a meal , organizing the kitchen , doing the laundry or dealing with waste , every product is designed to make daily life easier . “ You will never find us going into categories like tabletops , bowls , plates and forks because we don ’ t know how to improve those items ,
retail-merchandiser . com 45