Supply chain management
behaviors and preferences as well as product recalls . Risks on either side must be balanced against each other . Using AI / ML-enabled analytics , forward-thinking retailers simulate – or model – various risk scenarios to find the right balance between
unplanned disruptions on the supply side
and sudden changes on the demand side .
‘ Agility ’ is now not only based on how well retailers and their partners respond to sudden changes on the supply side , but also how adept they are at shifting strategies in response to sudden changes in demand . ■
Anshul Popli and Vikram Murthi o9solutions . com
Anshul Popli is Senior Vice President Retail Industry and Vikram Murth is Vice President Industry Strategy , at o9 Solutions . o9 offers a leading AI-powered Planning , Analytics & Data platform called the Digital Brain that helps companies across industry verticals transform traditionally slow and siloed planning into smart , integrated and intelligent planning and decision making across the core supply chain , commercial and P & L functions . Supported by a global ecosystem of partners , o9 ’ s innovative delivery methodology helps companies achieve quick impact in customer service , inventory levels , resource utilization , as well as ESG and financial KPIs .
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