Enhanced experience
Advancing supply chains to meet 2023 ’ s retail requirements
As consumers continue to dictate the evolution of the retail industry , one might think that a retailer ’ s focus would fall completely on its in-store operations . However , in an exclusive interview with Retail Merchandiser , Amber Hovious , VP Marketing & Partnerships at Teamwork Commerce , explains why investment in supply chain technologies is crucial to delivering a high quality customer experience .
Q : In recent years , digitalization of supply chains has streamlined operations . With rising consumer expectations , how can retailers capitalize on the latest technological advancements to become more effective ? With the exponential growth of ecommerce and omnichannel retailing , managing a supply chain in real-time has become more important than ever . This can only be achieved effectively through technology adoption , and those retailers that have succeeded have found solutions that boost their supply chain
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