experiential element that still attracts people to a physical store . Retailers are heavily invested in terms of real estate , and the big multiples particularly so . They have got to drive footfall to those locations . Getting a balance between the human and the machine will win the day .
Data driven
“ I think there is a sweet spot to be found . More and more people are conscious that data and tech can split opinion . Take Amazon Go stores , for example . Customers walk in , purchases are automatically charged and then they walk out . You don ’ t speak to anyone , and there are no queues or checkouts . Some people think it is phenomenal , others , not so . People can be wary of innovation , such as facial recognition . The personalization of data presents a huge opportunity , but equally , it presents a real risk too . A softer , targeted approach can be more effective .
“ While there is huge opportunity in data , trust is quickly eroded if there is a material breach or data isn ’ t protected in the right way . It ’ s very high on every organization ’ s agenda , ours included . There is an enormous responsibility . Ransomware is increasingly sophisticated . As such , it ’ s
Getting a balance between the human and the machine will win the day .
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