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“ My career started in institutional finance, with internships in fixed income in New York and London while still at university. That gave me early exposure to how rigorous financial analysis actually functions in practice: the accountability to senior stakeholders, the discipline of making a case that holds up under scrutiny, and the habit of looking past headline figures to understand what is really driving them,” she begins.
After completing her MSc in Financial Management at UCL, Alexandra joined TwentyFour Asset Management, a specialist fixed income firm, where she spent nearly six years managing institutional client relationships and contributing to the firm’ s growth in assets under management. From there, she moved to Altum Capital where she was solely responsible for building the company’ s investor presence across the UK and other non-US markets. Through this experience, she sharpened her ability to translate complex financial structures into narratives that sophisticated investors could evaluate and act on.
“ I deliberately joined Aroma360 as Director of Finance and Business Intelligence in order to take everything I had built analytically and apply it at the operational level, where decisions are faster, feedback is immediate, and the consequences of getting things wrong are visible without delay. My role sits at the intersection of financial strategy, performance analysis, and the data infrastructure that connects them. I oversee financial planning, forecasting, and reporting across the business, manage a growing finance and business intelligence team, and have designed the analytical systems that give our executive leadership real-time visibility into store-level and product-level economics. I also lead work on supply chain finance and vendor contract structures, which has produced some of the most tangible financial outcomes of my time here,” Alexandra enlightens.
Three common mistakes
Founded in Miami in 2016, Aroma360 is a scent marketing and branding company built around the science of aromachology, which is the study of how fragrance influences mood, behavior, and emotional experience. Its core product is a scent diffusion system that creates consistent scent environments for both residential and commercial settings, alongside a portfolio of premium fragrance oils. Aroma360 stands out for its commercial model: rather than treating each sale as a discrete transaction, the business is structured around deepening
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