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WHAT MONTHLY REPORTING MISSES
How Alexandra Okrent of Aroma360 unlocked millions in working capital by making existing data make sense
Most retailers think they fully understand their own performance, but according to Alexandra Okrent, Director of Finance and Business Intelligence at Aroma360, many of them do not. The gap between what conventional reporting shows and what is actually happening within a business at any given moment is where growth strategies fail, working capital disappears, and expansion decisions go wrong. Having spent her career building the analytical systems that close that gap, Alexandra sheds light on what the retail industry often gets wrong about growth, profitability, and data.
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