________________________________________________________________________ Woof Gang Bakery & Grooming
Woof Gang developed the strategy by looking at what products customers already loved and finding opportunities to create something unique.“ We created our own products based on the features we valued most. We recognized what sold well and what our customers cared about. For some of those products, we decided, why not make our own? We can offer cleaner, more affordable options for our franchisees, helping them make better margins and pass savings along to customers.”
The goal is not exclusivity for its own sake.“ Not everything needs to carry the Woof Gang name. Some products we can do better than anyone else, but others are best left to the brands that already do them well. Woof Gang believes in a balanced mix.”
Behind the scenes, Woof Gang invests in distribution and operations to support franchise owners.“ We are committed to simplifying their day-to-day. We have developed an ordering platform and our own Woof Gang distribution system. We are expanding the range of products available through our distribution. Such support streamlines operations so franchisees can focus on their business and customer experience, being there for their customers every day.”
With plans to open dozens more stores each year and new investment fueling that growth, Ricardo remains focused on the vision that has driven Woof Gang’ s success.“ We strive to be a brand every neighborhood needs; one that helps people understand the difference we make in their pets’ lives. That is how we spread love and joy throughout the pet community.” ■
www. woofgangbakery. com
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