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and consumers really admire this British fashion heritage.” CP Brands plans to open three Thomas Pink stores in India within the next six to 12 months, with further expansion expected to follow.
The company is also relaunching in markets where the brand previously held strong recognition, including Mexico, while simultaneously rebuilding wholesale relationships with premium US department stores such as Bloomingdale’ s, Nordstrom and Dillard’ s. There are even plans for a flagship Manhattan location on Madison Avenue. Unlike traditional luxury expansion strategies, CP’ s approach relies heavily on local expertise and regional operators. This localization extends into marketing, where ambassadors, influencers and brand storytelling will be tailored country by country.“ The expansion of a beloved British brand isn’ t as difficult when people are already familiar with it,” says Eli.“ However, it still comes down to great products, strong partnerships and understanding each market properly.”
CP Brand’ s broader ambition is clear: transform Thomas Pink from a respected menswear label into a globally recognized lifestyle brand with relevance across multiple categories and regions. Alongside Thomas Pink, it continues to diversify its wider portfolio, which includes activewear brand RBX, outdoor lifestyle label Avalanche and youth-focused streetwear brand Crossover Culture.
“ In five years, I want CP Brands to be a truly global brand company,” Eli finishes.“ Thomas Pink was a really good bridge for that.” The revival combines heritage, operational expertise and international retail strategy in equal measure, demonstrating how legacy brands can still thrive in today’ s market when paired with the right leadership, infrastructure and long-term vision. ■
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