_____________________________________________________________________________________________ CP
Brands Group
▲ Eli Yedid, CEO
a comeback, as consumers are embracing elevated wardrobe staples and heritagedriven fashion.“ We’ re bringing it back under a much more expansive model,” he adds.“ It’ s not just a men’ s dress shirt brand, but a full lifestyle brand.”
A major part of that strategy centers on international expansion. Under previous ownership, Thomas Pink operated primarily throughout the UK, making international purchases expensive and logistically difficult for customers outside Britain. CP Brands is now rebuilding the brand region by region, establishing localized operations and dedicated e-commerce platforms tailored to individual markets.“ We’ ll have Thomas Pink US, Thomas Pink China and Thomas Pink India,” Eli explains.“ Each region will have a local inventory and local fulfilment. That takes time, but we believe within the next year we’ ll be fully stocked globally.” India represents a major opportunity.“ The appetite for British brands in India is extremely strong,
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