__________________________________________________________________________________________ Affinity
Fragrances
Affinity Fragrances( Affinity) is one of the UK’ s leading fragrance wholesalers, supplying branded perfumes and beauty products to retailers, distributors and partners across the UK and international markets. Founded in 2016, the company has grown from a modest stockholding and a small founding team into a business generating annual revenues exceeding £ 125 million. Headquartered in the UK, Affinity works across wholesale and distribution channels, with operations spanning Europe, the US and other global markets.
The business has built its reputation on speed, reliability and long-term relationships. By maintaining a strong focus on customer service, supplier partnerships and delivering on its commitments, it has established a trusted position within the market.
More recently, Affinity has expanded beyond wholesale into distribution, including becoming the UK distributor for Lionel Messi Fragrances.
“ We started as a relatively unknown small fragrance wholesaler with a simple ambition: to have fun and build a business in an industry we found exciting,” begins Niraj Patel, Commercial Director.“ There was never a grand plan to reach a particular revenue milestone. Vish had grown up around the fragrance industry through his family’ s business interests and understood how the market worked, so we began by buying stock, speaking to as many potential customers as possible and creating opportunities wherever we could.
“ The company’ s growth was very organic. We weren’ t following a rigid fiveyear strategy; we were simply proactive, hardworking and determined to make things happen. We started with a team of just four people, and I joined a few months after the business was founded. Vish and I have been close friends since we were 13 years old. At the time, I was working as a
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