_______________________________________________________________________________________ Tropic
Skincare
Totally
Tropic
How Tropic Skincare’ s natural ingredients, community commerce and charity work are reshaping ethical beauty
In 2003, 15-year-old Susie Ma set up a market stall beside her mother in South London, armed with little more than her grandmother’ s homemade body scrub recipe and a determination to fund rent and education after moving from Australia to the UK. More than two decades later, Susie’ s entrepreneurial spirit and passion for natural, ethical ingredients drives one of the UK’ s fastest-growing beauty brands – Tropic Skincare( Tropic). Since its founding, Tropic has built a community of thousands of ambassadors, opened schools on four continents, and proven that ethical business and commercial success are not a trade-off, but a harmonious partnership.
With ranges spanning skincare, haircare, bodycare, makeup, sun care and tanning, the beauty brand has grown monumentally over the past 23 years and has become a science-backed, data-driven business while remaining completely organic, vegan and cruelty-free. Managing Director, Carlton Connell, joined Tropic when the business launched its ambassador program 14 years ago, and joins us today to share more about the company’ s recent investment in manufacturing and facilities, its inspirational charity work, and growth ambitions for 2026 and beyond.
“ Susie’ s mother and grandmother were dedicated to natural living, so this has been
retail-merchandiser. com 29